KTB is a state corporation established and regulated under the Tourism Act No.28 of 2011, sections 29-39. Prior to enactment of the Tourism Act, KTB (then known as Kenya Tourist Board) operated under Legal Notice No.14 of 1997.
The Kenya Tourism Board mandate under the Tourism Act No. 28 of 2011 is to;
- Develop, implement and co-ordinate a national tourism marketing strategy.
- Market Kenya at local, national, regional and international levels as a premier tourist destination.
- Identify tourism market needs and trends and advise tourism stakeholders accordingly.
- Perform any other functions that are ancillary to the object and purpose for which the Tourism Board is established